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Strengthening Channel Partnerships

The Retail Industry is facing significant competitive pressure from an industry leader, Wal-Mart, who can work co-operatively with their suppliers and can provide them with their sales and inventory data. The exchange of data allows Wal-Mart and its suppliers to work together to maximize sales and minimize the investment in inventory.

Set your sights on Wal-Mart

RetailPulse is targeted at those retailers who compete with Wal-Mart, or wish to dominate their market like Wal-Mart. With their proprietary system, Retail-Link, Wal-Mart provides sales and inventory data to suppliers via the Internet. This serves to strengthen the partnering relationship.

compete with Wal-Mart on a level playing fieldWal-Mart's profits shows an average increase of 20% over the same period last year. The Wall Street Journal quoted Wal-Mart as attributing a major part of this success to the partnering between Wal-Mart and its suppliers, allowing them to reduce inventory and maximize turns through better inventory management.

The key concept from Wal-Mart's point of view is selling the inventory before they have to pay for it. For retailers, consolidation and the migration of big competitors (e.g. Wal-Mart) have accelerated the implementation of POS, purchasing systems, EDI, and inventory management.

"If today's retailers and wholesalers are to compete with the big box players, they know they have to leverage internal systems to their full potential."

Jake Avery
retired IBM Executive VP
Sales and Marketing

Recently a great deal of attention has been paid to knowledge management as a competitive tool. The ability of retailers to share internal "knowledge" with their suppliers by exchanging sales performance information is a key step towards maintaining their competitiveness.

Create instant reports by geography or productRetailPulse (RPC) offers retailers a chance to compete against Wal-Mart by providing a service similar to Retail-Link. Since its inception, RetailPulse has enabled the co-operative exchange of detailed, dynamic sales and inventory information over a secure Internet link: at every step of the supply channel allowing partners to maximize profits; and sharply reduce inventory and distribution costs.

RetailPulse management has over 15 years of experience in delivering sales and marketing systems services to a host of major companies striving to improve their channel performance. We are the only, comprehensive ASP (application service provider) who provides a dynamic, single source view of all sales and inventory-related data through a secure 24/7 Internet access link.

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